The All-In-One
Healthcare Marketing Platform
Upload NPI Lists & Ads
Launch Media
Campaigns
on All Channels
Get NPI, User-Level
Engagement Data
The Equals 5 Intelligence System
Uni 5™ The Complete HCP Engagement Intelligence System
Uni 5™ is the first end-to-end platform built for physician-level precision. It connects audience data, tokenized activation, and attribution into a single unified system – ensuring clean inputs, superior match rates, and provable outcomes with full audit trails.
Uni 5™ is powered by two proprietary engines:
Personi 5™
Transforms raw NPI data into activated, targetable audiences. Personi 5 enriches physician profiles with 100+ data points, tokenizes them for privacy-compliant tracking, and precisely segments them for activation across 20+ channels.
Enrich
NPI → Data Points
Converts raw NPI lists into rich physician profiles. Appends professional, prescribing, affiliation, and behavioral data to create complete HCP identities ready for targeting.
Activate
Tokenize, Segment & Distribute
Tokenizes each physician identity for secure, privacy-compliant tracking across platforms. Segments audiences by any combination of attributes and deploys them with unique tokens to advertising networks — enabling downstream signal collection.
Identi 5™
Captures, analyzes, and resolves tokenized engagement signals back to individual physicians. Identi 5 connects the dots between campaign exposure and website activity — proving who engaged and what they did.
Analyze
Multi-Layer Token Analysis
Collects tokens from 5 layers of engagement signals across campaign platforms. Processes impressions, clicks, video views, and other interactions — correlating scattered tokens into unified signal profiles.
Connect
Token-to-Visit Handshake
Matches analyzed tokens with website visits captured by our pixel. Creates verified touchpoints linking tokenized ad exposure to site engagement at the individual level.
Unify
Attribution & Chain Assembly
Reassembles all tokenized touchpoints into a complete engagement chain. Resolves tokens back to NPIs — delivering physician-level proof of campaign impact with full audit trail.
Modules
Self-Service Features
Campaign Management
Upload your own NPI lists or build custom HCP Audiences by Specialty, Profession, Location and Demographic Data.
Streamline creatives set-up and management across multiple channels from one interface.
Onboard audiences on all channels without the hassle of working with separate media platforms
One-click campaign activation across all ad networks and channels.
Reporting
A holistic view of all marketing activity across all channels, audiences, creatives and individual HPCs.
Measure how each NPI target list is performing.
Know which ads are most engaging.
Download detailed campaign performance data, tailored to pharma marketers.
NPI-Level Data
An HCP-level report on engagements across all campaigns, audiences and channels.
Measure and rank each HCPs engagement across your campaigns.
Send individual-level activity to your CRM or other next-best-action platform.
On-Site HCP Identification
Identify HCPs that visit your websites by NPI number, no matter where they come from.
Track individual HCP behavior on-site and score their actions.
Connect NPI-level data with your Google Analytics account to attribute specific visitors to HCP profiles.
Channels
Over 20 Channels
Social Media and Non-Medical Networks have a great volume of engaged users (including HCPs), but NPI-level targeting and reporting is NOT available (thus, not pharma-friendly).
Treating HCPs as consumers is the answer!
Data Graph
Professional Data Is Not Enough
Even the most “data rich” HCP marketer is looking through a narrow keyhole. Doctors are people too and have a “consumer” persona.
Personal Data Graph
The most comprehensive HCP-to-Consumer Identity Map
- 90% of all NPIs Matched
- 4.2 Million Records
- 1:1 Deterministic Match
Integrations
Having Professional, Personal and Household level data allows us to “talk to” and match doctors to their consumer personas on ad networks and channels.
Data Quality
- Datapoint Verification
- Cross-Validation
- Normalization & Scoring
Privacy and CCPA Compliance
All platform features are fully compliant with privacy regulations, including CCPA (and CPRA). Documentation is available for onboarding and legal review.
